This is a good article that talks about instructional coaching. Part of wearing the Instructional Design hat, you have to really become the faculty’s coach.
“When I became an instructional coach, I focused almost exclusively on closing the big gaps in a teacher’s practices. I thought we needed to start with the areas of greatest need. In addition, deficits command a lot of attention–when I walked into a classroom, it felt like the teacher’s deficits were jumping out at me in neon. For many reasons, this approach didn’t work.”
Education Week Teacher